A collective of curious minds working across cultures, disciplines and borders.

Senior Consultant and Arabic Content Specialist

Shahd Bani Odeh

Consultant

Dr Hellen Almoustafa

Head of Research

Rizwan Ahmad

Head Curator

Fergus Reoch

Consultant

Hiba Farhat

Head of Strategy

Andriy Khalik

Elena Guimon

Senior Consultant

Dubai, UAE

Elena is an experienced curator and interpreter with over 20 years in exhibition development, collections, content, and visitor experience. With a background in art history and museum studies, she leads major projects from concept to completion – balancing pragmatic planning with creative interpretation. Passionate about storytelling and design, she values creativity above all and thrives on shaping meaningful, audience-focused experiences across all project phases.

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